By 2020, Generation Z (born 1995-2012) will represent 40 percent of all U.S. consumers. Business leaders must genuinely understand Gen ...
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“It feels great to walk into a meeting armed with Bainbridge insights. Recently, I had been informed by my Project Lead that we maybe weren’t as prepared as we thought to enter a market with our new product. It turned out that everyone already knew this, but hadn’t wanted to own up to the reality. Fortunately, we were able to have a real discussion and make actionable follow up decisions because of the information uncovered by Bainbridge.”Director in Education
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